Customer acquisition takes planning and execution. In today’s world, you’ll only win by acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base that sticks around.
When it comes to customer acquisition, it’s important that you select the right channel where you have a good product fit, then test content that will wow your customers so they convert. In this guide, you will receive advice from executives who specialize in acquisition at Intercom, Slack, Andreessen Horowitz and more. The guide covers:
COO, Intercom
CEO, Close.io
Co-founder, Intercom
Co-founder, Web Profits
General Partner,
Andreessen Horowitz
CEO, Single Grain
Head of Growth
Marketing, Slack
Director of Demand
Generation, Intercom
